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The Real Estate Revolution
"There
is nothing more powerful than an
idea whose time has come." This old
saying certainly rings true in the
real estate industry, where
technology is in the process of
changing tradition.
Fueled
by Internet access to
information that was previously
limited to members only, the changes
are inspiring real estate brokers in
Dallas-Fort Worth to
offer more competitive options that
could be worth thousands of dollars
to home buyers and sellers.
Dallas-Fort Worth, Texas discount real estate brokerages are
operating on the basis that many
consumers will use the Internet
technology to take a more active
role in their real estate
transaction. The time saved by the
broker equates to a financial
savings for the customer.
Most
people shop for the best value on
products or services, and will take
advantage of specials or discounts
in order to save money. Striving to
save a few dollars on just about
everything, except for perhaps the
most expensive transaction. When
selling or buying a home, thousands
of dollars are typically spent on
sales commissions, which could
otherwise be saved, providing
consumers have access to the right
information and the available
options.
Consumer access to the online
network of home listings and
research information has created a
more competitive market for
alternative real estate services
offering new options for discounts
on home listings, and cash rebates
for homebuyers.
Multiple Listing Service
The
"North Texas Real Estate Information
Systems", or MLS, is
a database, or directory of homes
that are listed for sale by Dallas
area real estate brokers and agents. When a
home is listed for sale in the MLS,
the listing provides the maximum
exposure to real estate brokers and
agents that may have clients as
potential homebuyers. Specific
property types and detailed
information in the database can be
quickly located and matched to the
criteria of potential buyers.
Because this directory is so
comprehensive, it has become the
most powerful marketing tool in the
real estate industry. In many areas,
up to 85% of homebuyers first
learned about the home they bought,
through a listing in the MLS. More
homes are sold through the multiple
listing service than by any other
medium. |